Faculty Showcase — Business

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Terry Lease from California Polytechnic State University, San Luis Obispo
eTextbook: Principles of Marketing by Lumen Learning

Terry Lease
California Polytechnic State University, San Luis Obispo

Campus Course

WVIT 343: Branded Wine Marketing

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Quote

“I was looking for an Intro textbook that better fit my approach to the Marketing aspect. At the same time, I wanted to use the opportunity of changing textbooks to consider OER to save money for the students and support this cause at Cal Poly.”

Created April 2021

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Ruth Guthrie, Ph.D. from California State Polytechnic University, Pomona
eTextbook: Management Information Systems for Business and Beyond by D. Bourgeois

Ruth Guthrie, Ph.D.
California State Polytechnic University, Pomona

Campus Course

CIS 310 – Management Information Systems

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Quote

“The faculty on the selection committee were committed to finding a free book and making it work. Part of our proposal was to create new materials to supplement what we thought was missing.”

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Gavin Deare, M.A. from San Francisco State University
eTextbook: Business Communications for Success by S. McLean

Gavin Deare, M.A.
San Francisco State University

C-ID Course Identification Numbering System

BUS 115 - Business Communication

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Learn How I Use This Open eTextbook in My Course

Quote

“Initially, I was concerned that some students would resist a free textbook and dismiss its accuracy/authority, but after using it for an entire semester, I don't think that was the case at all; students actually read the text each week and their writing and course performance improved for the vast majority of them.”

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Yann Abdourazakou, Ph.D. from California State University, Dominguez Hills
eTextbook: Mastering Strategic Management by D. Ketchen and J. Short

Yann Abdourazakou, Ph.D.
California State University, Dominguez Hills

Campus Course

MGT 490 – StrategicManagement Seminar

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Quote

“The main motivation for adopting the open textbook was saving students' money.”

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Mary Totton, Ph.D. from Sacramento State University
eTextbook: Two Chapters from Boundless Marketing

 

Campus Course

MKTG 101 – Principles of Marketing

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Quote

“The main motivation for adopting these two chapters of the open textbook is to provide students with quality and updated marketing education with low to no additional costs.”

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David Olson, Ph.D. from California State University, Bakersfield
eTextbook: International Business: Opportunities and Challenges in a Flattening World from Saylor.org

David Olson, Ph.D.
California State University, Bakersfield

Campus Course

MGMT 405 – International Management

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Quote

“This text provides good coverage of the material and is easily accessed for all students with a laptop or smartphone. The material is available in pdf and can be downloaded so students have access at all times.”

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Matthew J. Holian from San Jose State University
eTextbook: Principles of Microeconomics by Rittenberg and Tregarthen

Matthew J. Holian
San Jose State University

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics

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Quote

“A major motivation for me was certainly the desire to save students money. However I also want to make the material easy to access, for example, by sending students PDF documents, or by copying and pasting sections of the text into emails and so on. So it is not just that the books are free but they are also easy to access.”

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Craig Kerr, Ph.D. from California State Polytechnic University, Pomona
eTextbook: Principles of Microeconomics from OpenStax College

Craig Kerr, Ph.D.
California State Polytechnic University, Pomona

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics

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Learn How I Use This Open eTextbook in My Course

Quote

“The main motivation for adoption was to undermine the textbook industry's ability to charge over $200 for "updated" books that are no different in theoretical content than they were in their first edition. A secondary consideration was the e-book format with hyperlinks to additional information.”

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Richard Gearhart, Ph.D. from California State University, Bakersfield
eTextbook: Microeconomics by S. Greenlaw and T. Taylor from Openstax.org

Richard Gearhart, Ph.D.
California State University, Bakersfield

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics

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“The main reason for the adoption of the textbook was to save students money. An additional reason was that similar, higher priced books, had similar content, and were not superior to this textbook. This allows students to use technology in the classroom (iPads, computers, etc.) to access the book, on any device.”

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Brian Evans from Foothill College
eTextbook: Principles of Microeconomics from OpenStax College

Brian Evans
Foothill College

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics

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“Any resource that lowers barriers to access for students is good. I use my own online homework sets and tests but am continually looking out for new free resources. This quarter I found some excellent youtube videos that I have incorporated.”

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Daniel MacDonald, Ph.D. from California State University, San Bernardino
eTextbook: Principles of Microeconomics for AP Courses from OpenStax College

Daniel MacDonald, Ph.D.
California State University, San Bernardino

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics

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Quote

“There is no doubt that the new textbook has raised student interest in the material and provided them with a more reliable reference point. Instead of buying earlier editions of proprietary textbooks that might be outdated or have inadequate contemporary examples, students get a high-quality learning resource.”

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Abbas P. Grammy, Ph.D. from California State University, Bakersfield
eTextbook: Principles of Economics from OpenStax College

Abbas P. Grammy, Ph.D.
California State University, Bakersfield

Campus Course

ECON 100 – The Economic Way of Thinking

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“Because most of my students come from low-income families, I wanted to help save them money on the textbook. My department chair recommended the textbook to me. The faculty at my institution are adopting a policy of using e-textbooks in introductory and principles of economics courses.”

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Jose N. Martinez, Ph.D. from California State University, Dominguez Hills
eTextbook: Principles of Microeconomics for AP Courses from OpenStax College

Jose N. Martinez, Ph.D.
California State University, Dominguez Hills

Campus Course

UNV 101 – Personal, Social and Intellectual Development

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Quote

“As the instructor for this course, I received feedback from students in the form of several small surveys, exams, and quizzes applied in class regarding the learning and retention of materials covered in class. I was then able to compare the results to the results obtained from my other microeconomics principles courses that use a typical textbook and resources. Overall, student learning and retention were significantly higher in this type of course.”

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Mark Abajian, Ph.D. from California State University, San Marcos
eTextbook: Principles of Economics from OpenStax College

Mark Abajian, Ph.D.
California State University, San Marcos

C-ID Course Identification Numbering System

ECON 202 - Principles of Macroeconomics

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Quote

“I felt that one of the obstacles facing some students in the class is that they were not able to afford the textbook and thus were at a disadvantage when trying to maximize their potential in the class.”